FACULTY OF COMMUNICATIONS THE DEPARTMENT OF ADVERTISING UNDERGRADUATE COURSE DESCRIPTIONS
AD 101 INTRODUCTION TO ADVERTISING
Students are to achieve a basic understanding of advertising concepts, basic knowledge of advertising agencies and media relative to organizational structure, an understanding of the relationship of advertising to other marketing mix variables. An introduction to major media charcteristics, abasic understanding of advertising techniques and strategy and an overview of speciallized areas of advertising. After completing this course, the students should able to:
- Identify the terms and concepts that are commonly used in promotion, media, marketing and advertising
- Analiyze own purchasing decisions and behavior as a consumer
- Outline an advertising plna
- Gain familiarity with campaigns, media, marketing and management
- Recognize appeals used in advertisements as indicated by performance on tests, projecst and assignments.
CF 201 COMMUNICATION RESEARCH METHODS
Teaching students methods of statistical thinking is the aim of the course, including the use of statistical instruments, introduction to research in social sciences and analytic methods and theories.
AD 219 ART DIRECTING
The course is designed to introduce the students.: - Breakdown of script into required set-ups, generation of storyboards and shot list.
- - Professional practices for audition, casting and rehearsal process with actors.
- - Basic knowledge of technology that allows us to capture the film and digital video image
- - Basic knowledge of the operation of film or digital video cameras
- - Theoretical Understanding of Non-linear editing systems, structure and principles.
- - First hand knowledge of the process of working with the cinematographer and editor
- - Understanding of the film production process
- - Complete knowledge of the director's role in a production
- - Practice supervising a crew, working with a team
- - Introduction to Production Design and Location Planning
- - Knowledge of how to set up a budget and financing for films advertisements as indicated by performance on tests, Project and assingments
CF 208 CREATIVE WRITING
This course guides the students in conceptual thinking and writing through one-paragraph to one-page essays on a variety of topics. Enrollment requires written consent of instructor received prior to registering, and a passing score in the grammar, spelling and punctuation test.
AD 210 CONSUMER BEHAVIOR
This courseaddresses basic marketing and promotion principles used to increase awareness of buyer behaviors about products and services. Students learn to examine the role of marketing communications strategies In this course, students learn how to integrate all of the marketing communication elements to understand, respond and/or change consumer behavior. The course will help students to prepare sound segmentation, targeting and positioning strategies.
AD 201 MARKETING RESEARCH METHODS FOR ADVERTISING
This course gives an overview on the methods of research in the social sciences. The course prepares students to design a research Project for advertising, collect their research materials and prepare a report for their projects. Qualitative and quantitative methods are discussed.
AD 311 ADVERTISING ANALYSIS
This course is designed to give students an idea of basic advertising within the communication process and marketing mix. It also aims to introduce types of advertising, advertising media, sales promotion, sponsorship and exhibitions, planning, executing and evaluation of an advertising process. The course includes preparation and presentation of an advertising campaign.
AD 317 SPONSORSHIP & PROMOTION
In this course aims to teach the students the role of sponsorhip and promotion in advertising communication. The students learns to manage how an advertising campaign is developed, managed and evaluated. The course also aims to teach to benefit from sales promotions to modify the behaviors.
CF 305 MEDIA PLANNING
In this course, an examination of the organization and business operations of broadcast and non-broadcast media is offered. In this course, both for-profit and non-profit organizations will be analyzed using a number of analytical methods. Advertisement in marketing communications, advertisement company and place of media and importence of medıa, improvement of communication media in the world and Turkey, relation with marketing, advertisement media, consumer, operation method and organization of media planning in journal, visual aids and verbal aids and new media aids, superıority and weakness of these tools, example of media plan, choose agency in media planning and practise in Turkey will be examined in this course.
CF 343 NEW MEDIA: INTERNET AND MOBILE COMMUNICATION
The past 15 years have witnessed remarkable developments in information and communication technologies (ICT) which has been leading a revolutionary change in media industry. Often called "new media", this growing industry is an interdisciplinary concept covers all online & interactive media platforms such as internet, interactiveTV and mobile. This course is prepared for the students who may need to have a general view about the new media industry. Along the course, guest speakers from Turkish "new media" industry will share their own experiences with the students. After the course, the students will have; an introductory information about new media concept, social, technologic, political, cultural and regulatory consequences of new media, various new media case studies with "behind-the-scene"s, the future perspective for new media industry.
AD 308 CREATIVITY IN ADVERTISING
Students will learn the principles of copy and advertising design and apply these principles to writing and designing advertisements for print and broadcast media.
AD 314 CAMPAIGN DESIGN AND ANALYSIS
Campaign design in advertising course has been designed to show how advertising can contrubute relevent and creative messages to marketing communications process. This course will provide the students the necessary knowledge to develop an advertising campaign. In addition to these, students also will be able to learn different approaches of advertising strategies.
AD 316 ADVERTISING PRODUCTION
This course aims to teach students how to produce advertisements and how to produce printed materials for indoor and outdoor media. In this course students learn all techniques of advertisement production and they produce their projects at the production places. Also, the students will learn the management of the advertising agencies.
AD 409 PROJECT AND RESEARCH IN ADVERTISING
As their graduation project, the students will be asked to design an advertising campaign. Firstly, they will develop an integrated plan, outlining the objectives of the campaign. Then they will determine the possible campaign mediums and devise creative designs to reach the targeted objectives. The goal of the project is to utilize the knowledge they have gained throughout their education and prepare the students for their future professional lives and integrate them to the sector.
AD 411 CORPORATE IDENTITY AND BRAND MANAGEMENT
This course issues brands, brand identity consumer affairs, corporate relations. The course explores the trends in brand management and the understanding of corporate cultures, rewards, and team building. In this course the challenge of branding will be examined in a world-wide context. The course concerns the elements that form the corporate profile such as commercial paper, corporate periodicals, magazines, journals, direct mail, graphics, web sites, television, promotional materials.
AD 415 ADVERTISING MANAGEMENT
In this course students will focus on the concept of management and related techniques as a survival tool in today's organizational world. This general management course offers the fundamentals of the field: A brief history of management and basic functions of management, such as planning, decision making, strategic management, organizing, leadership, influencing and controlling. The Management course will progress from a broader conceptual framework towards a more specifically defined area of advertising related issues.
AD 440 SENIOR PROJECT
For more information see AD409
AD 431 CONSUMER RELATIONSHIP MANAGEMENT
CRM is a fundamental approach to doing business. That approach is to be customer-focused and customer driven, running all aspects of business to satisfy customers by addressing their requirements for products and by providing high-quality service. This course provides a vision about CRM fundamentals, the rising importance of strategy, thinking as a customer, communicating with customer, new trends in marketing and CRM empirical evidences with respect to different industries.