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Academic Units

Course Syllabi

BACHELOR OF ARTS PROGRAM IN COMMUNICATION DESIGN

COMPULSORY COURSES

 

FRESHMEN YEAR

CD 101 BASIC DESIGN

This course serves as the foundation of the students’ design education, introducing the issues and problems of approaching and realizing a design problem. The course is a general introduction to the topic of design.  Basic Design aims to introduce the topic of design and its associated issues and problems.  At the end of the semestes, students will acquire a fair knowledge of and critical perspective on how to approach and create design.  Furthermore, since this course will be a foundation supporting your design education, another aim of the course is to prepare the students for future studies and increase their awareness of a professionally-oriented context of creating a philosophically-aware and practical design product.

Textbook:Design Evolution: A Handbook of Basic Design Principles Applied in Contemporary Design, by Tim Samara.


CD 102 INTRODUCTION TO COMMUNICATION DESIGN

In this introductory course, students will explore and gain understanding of visual literacy through the basic design functions of relating ideas, objects, material, and space. This course covers an introduction to the digital tools, terms and techniques of visual communication design. This course also aims to introduce students to transfer their ideas form paper to digital environment with using basic design ideas such as composition, balance, color and framing. In this course, visual skills will be developed to compose as well as to concepts (ideas and messages). This course contains not only practicing also fundamental design theory as a studio course.

Textbook: Graphic Design Basics, Sixth Edition, Amy Arntson, 2012, Wadsworth, Cengage Learning
The Fundamentals of Digital Art, Richard Colson, 2007, AVA Publishing SA
Visual Thinking for Design, Colin Ware, 2008, MK Publishing

 

SOPHOMORE YEAR

CD 201 COMMUNICATION DESIGN STUDIO

This course intends to provide the students with the ability to work with formal design principles in order to solve problems of visual representation and expression in visual communication. This course will focus predominantly on the area of creating visual language for communication. The studio classes will provide students with opportunities to pursue individual self-initiated projects. The unit will foster innovative design exploration and design problem solving. This study area aims to further develop an awareness of: text and layout, conceptual and original thinking, grid systems, visual discrimination, presentation. Emphasis will be placed on a student’s ability to meet deadlines, explore, experiment and experience self discovery while working through a project.

Textbook: McAlhone, Berly and David Stuart, A Smile In The Mind: Witty Thinking in Graphic Design. Phaidon: New York, 2005.Arnston, E.Amy, Graphic Design Basics. Wadsworth: USA, 2003.

 

CD 203 TYPOGRAPHY

This course has a structured approach toward the world of letterforms; it is meant to be a first formal exposure to typography and type design – its history, rules, classifications, applications and design basics. The aim of this course is to teach students the conceptual, analytical and operative skills through projects and examples. The knowledge and the use of proper terminology is critical. The need for clarity in communication raises the question of how to achieve a clear and unambiguous form.

Textbook:Gavin Ambrose, Paul Harris Typography by Ava Publishing (April 1, 2006)
Emil Ruder Verlag Niggli AG Typographie =Typography; 7th Revised edition (March 1, 2001)


CD 202 MULTIMEDIA TOOLS

The objective of this course is to guide students to develop an understanding of the core design principles and necessary skills to design for time based and interactive multimedia products. Students will be guided and encouraged to use their studio hours as well as their extra time effectively for developing their projects. Students are expected to show a high degree of maturity in graphic design skills and craftsmanship.

TextbookDesigning with the Mind in Mind: Simple Guide to Understanding User Interface Design Rules, Morgan Kaufmann; 1 edition (June 3, 2010)
Video Made on a Mac: Production and Postproduction Using Apple Final Cut Studio and Adobe Creative Suite, Peachpit Press; 1 edition (September 5, 2009)

 

CD 204 PHOTOGRAPHY

The introductory lectures on the very basic principles, tools, materials and the history of photographic image are going to be put into use by simple assignments of B&W photography like portraits, landscape and still-life, followed by projects on photographic series, to be discussed and evaluated in class.

Textbook: Langford Michael. Basic Photography 7th edition, Focal Press: London, 2004.

 

JUNIOR YEAR

CD 301 MULTIMEDIA PRODUCTION STUDIO

This is a multimedia production studio course designed to explore and apply important multimedia development technologies. This is a hands-on, collaborative, and highly participatory course requiring students to conduct discourse, reflect and complete projects and assignments to be shared with the class. An Introduction to basic elements of multimedia includes audio, video, slideshows, and online formats.

Textbook: Video Made on a Mac: Production and Postproduction Using Apple Final Cut Studio and Adobe Creative Suite, Peachpit Press; 1 edition (September 5, 2009)

 

CD 303 DESIGN CONCEPTS AND THEORIES

This course provides the students with conceptual and theoretical tools to analyze works of design. We will be moving back-and-forth between past and present-day, post/structural, and political discourses to address the interconnectedness of theories with the works of art and design— textually, visually, and audially.

Textbook: Grace Lees-Maffei and Rebecca Houze (eds.), The Design History Reader. Berg Publishers, 2010 [ISBN 1-84788-389-3].
Ken Smith, Sandra Moriarty, Gretchen Barbatsis, Keith Kenney (eds.), Handbook of Visual Communication: Theory, Methods, and Media. Lawrence Erlbaum Associates, NJ, London, 2005 [ISBN 0-80584-179-2].


CD 302 INTERFACE DESIGN STUDIO

This course is a studio for interface design, introducing practical and theoretical issues of a range of interactive mediums from web and mobile to screen devices and interactive objects & spaces.

Textbook: Goldwin. Kim, Designing for the Digital Age: How to Create Human-Centered Products and Services, Wiley; 1 edition (March 3, 2009), 978-0470229101

 

CD 304 ANALYSIS OF VISUAL CULTURE

This interdisciplinary course will explore the role of the visual in shaping our world, perceptions and experiences. It will provide an overview of a range of theories about visuality and its usage to connect with, interpret, and express ourselves, to communicate, to experience pleasure and to learn. Therefore, we will be looking at diverse techniques of visual communication such as painting, photography, cinema, television, video and interactive digital technologies.

Textbook: Sturken, Marita and Lisa Cartwright eds. Practices of Looking: An Introduction to Visual Culture. Oxford University Press: New York, 2009.

 

SENIOR YEAR

CD 401 INTERACTION DESIGN STUDIO

A combination of studio and lecture sessions covers topics including: user research and concept evaluation methods, interaction design mediums and new concept development. Students design and develop an interactive artifact throughout the second half of the semester following the steps below; Plan and conduct user research to uncover user goals and mental models, turn qualitative and quantitative user data into a set of personas that guide the design, use scenarios and goals to identify and prioritize requirements, apply scenarios, principles and patterns to define the right interaction framework

Textbook: http://www.bbcmotiongallery.com/

http://www.bbc.co.uk/dna/filmnetwork/Filmmakingguide

http://motionographer.com/

http://www.blip.tv/learning/

http://motiongraphicslab.com/

 

CD 440 SENIOR PROJECT

As a culmination of communication design studies, the course has a semester-long, self-generated project that is exploratory, experimental, creative, rigorously researched, original, and substantial. It is the bridge to professional work. The main objective of this course is to lead the student to carry out a larger scale communication design project of their own interest where they are expected to apply their theoretical and practical knowledge they have gained through their undergraduate education.

 

ELECTIVES

JUNIOR YEAR

CD 311 VIDEO PRODUCTION

The class is designed to search of video production technologies with analyzing the shooting equipment, principles of moving image aesthetics and computer software for video editing.  The aim is to develop the student’s capabilities in planning for a video production project, recording audio-visual material, processing raw image and sound via computer software for editing.

Textbook: Corporate Video Production: Beyond the Board Room (And OUT of the Bored Room), Focal Press; 1 edition (March 14, 2011)

 

CD 313 WEB DESIGN

Class is designed as 3 basic subjects: Product introduction sites (micro site), banner designs and types and portfolio websites. Flash and Dreamweaver programs are used with the integration of Photoshop and Illustrator programs. Designed web sites are uploaded to the Internet with ftp manager programs.

Textbook: Professional Web Design, Vol. 2 (Smashing eBook Series), Smashing Media GmbH; 1 edition (March 10, 2011)
Smashing HTML5 (Smashing Magazine Book Series) by Bill Sanders Wiley; 1 edition (November 5, 2010)

 

CF 363 POST60 TURKISH ARTS & CULTURE

This course will expose the students to the developments in the artistic production fields of the post ‘60 Turkey. In this regard the course will cover all the relevant debates and discussion in the last forty year in Turkey. These issues will not merely focus on the artistic matters but rather will embrace the social and the political. In every decade the basic political, social and cultural features of the related period will also be considered. Literature, visual arts, cinema, will be three basic realms.

Textbook: Hasan Bulent Kahraman, Beyazlar Kirli. Istanbul: Kavram Yayinlari, 1989.
Hasan Bülent Kahraman, Bir Surekli Cehennem. Istanbul: Kavram Yayinlari, 1990.
Hasan Bülent Kahraman, Postmodernite ile Modernite Arasinda Turkiye. Istanbul: Everest Yayinlari, 2002.
Deniz Kandiyoti&Ayse Saktanber, haz., Kultur Fragmanlari: Turkiye’de Gundelik Hayat. Istanbul: Metis, 2002.

 

CD 319 MOTION GRAPHICS

This course aims to put the students’ design skills into use with computer environment and multimedia while creating animations through design awareness.

Textbook: Tom Green/Jordan Chilcott Macromedia Flash Professional 8 Hands‐On Training
Meyer, Trish Creating motion graphics with after effects 
Tufte, Edward R., Envisioning Information


CD 312 MOTION TYPOGRAPHY

This course is aimed at expanding the student's typographic vocabulary through the use of time‐based composition, sound and animation. In this class students will be introduced to strategies of visual communication through kinetic elements, focusing on form, speed, rhythm, orientation, color, texture, and quality of motion. Students will explore the expressive potential of typography in a variety of exercises dealing with dynamic typography and motion graphics. Students explore and experiment with typography in print expressed and unleashed in motion.

Textbook: Tom Green/Jordan Chilcott Macromedia Flash Professional 8 Hands‐On Training.
Meyer, Trish Creating motion graphics with after effects
Tufte, Edward R., Envisioning Information

 

CD 316 VIDEO POST-PRODUCTION

The course aims to provide students with the basics of image manipulation, title design, compositing, special visual effects and animation concepts for digital post-production using various software applications. Some theory and conceptual issues are also covered.

Textbook: Audio Production And Postproduction, Jones & Bartlett Learning; Pap/Com edition (July 30, 2010)
Producing and Directing the Short Film and Video, Fourth Edition, Focal Press; 4 edition (March 18, 2010)

 

CD 318 CITY WORKSHOP

The magic of the city is choice, especially opportunities for “being in public”, that is, enjoying a variety of social and cultural activities, accomplishing the necessities of everyday life, and generally “being alive in the city.” This requires a high quality of urban space conditions. What are such qualities? In this course the city of İstanbul will be a site to research, explore and produce where the class will conduct a survey based on various research methodology and techniques. As proposed, in the public life survey we will collect data through direct, on-site observations including pedestrian traffic counts, documenting staying activities, camera, film documentation, and geotagging data. The aim is to create a complete picture of urban quality and urban public space and how it functions physically, culturally, and socially.

 

SENIOR YEAR

CD 411 PRODUCTION DESIGN

The course is shaped in a series of talks, screenings or simply design educational meetings in a brainstorming environment. The aim of the course is to get students acquainted with contemporary business life and the modern corporate world in an ever-changing social, cultural, economic, technological, legal and ethical environment. Sharing of ideas, having critiques and a work-group atmosphere will be encouraged. The course aims to get students acquainted with contemporary life and the modern corporate world in an ever-changing social, cultural, economic, technological, legal and ethical environment. The course is lectures based, with guest speakers* coming from the industry or other institutions. The main focuses of the course are: editing and production, innovation, design thinking, career planning, design management, history and philosophy oriented to graphic design, advertising, broadcasting, photography, typography, new media, UX, etc.

Textbook: Sketching (12th printing): Drawing Techniques for Product Designers by Koos Eissen and Roselien Steur  (Apr 1, 2009)
Materials and Design, Second Edition: The Art and Science of Material Selection in Product Design, Butterworth-Heinemann; 2 edition (October 26, 2009)

 

CF 413 ISSUES OF CONTEMPORARY ART

This course will introduce the basic discussions and concepts in Contemporary Art since the 1989s onwards. You will examine a number of themes including: the changing role of the artist, the problem of the avant-garde and originality, the idea of discourse, postmodernism and beyond, economy of art, related spatial politics and art.

Textbook: Hugh Honour and John Fleming, The Visual Arts: A History. Laurence King Publishing, London, 2002 (2nd edition). [ISBN 1-85669-315-5].


CF 412 TIME BASED MEDIA

In this class our goal is to understand what new modern techniques are using now and how these techniques are changing our understanding of culture which includes animation, web design, new media art, graphic design and new forms of online applications. To what extend these contemporary visual and spatial forms are reflecting the understanding of information society? We will be searching for this question with analyzing new forms of media by comparing the similarities and differences between industrial and information society.

Textbook: Manovich, Lev. The language of new media. Cambridge, Mass.: MIT Press, 2002. Print.
Tribe, Mark . "-." new media art themes. N.p., n.d. Web. 15 Mar. 2012.

 

CF 422 FROM MODERN TO CONTEMPORARY

This course will expose the students to the issues and debates of modernism and post-modernism via visual arts. The examples will be drawn from modernist art and design works to explore artistic production within art and design.

Textbook:Edward R. Ford, The Details of Modern Architecture, Cambridge, Mass.: MIT Press, 1990
J.M.Nash, Cubism, Futurism and Constructivism. London: Thames and Hudson, 1974.
John Golding, ‘Cubism’, in Nikos Stangos, ed., Concepts in Modern Art. London: Thames and Hudson, 1988.
Thomas Crow, The Rise of the Sixties, London: The Everyman Art Library, 1996.
Irving Sandler, Art of the Postmodern Era. New York: Icon Editions, 1996. Chp. 16/17.

 

CF 416 DEATH IN ART AND FILM

The course tackles dying, melancholia, and undeath in cinema and art, with particular stress on the latter condition and its anomalous characteristics: labyrinthine time and space; doubles; the turning of the metaphorical into the literal; frequent complete freezings, ones that reveal the occasional motionlessness of the living as merely a variety of movement; reality as filmic, with the consequence that although in most other films “nothing any longer happens to humans; it is to the image that everything happens” (Serge Daney), events still happen to the undead character since he or she is becoming a quasi-film image: the lapses in hypnosis, schizophrenia, and undeath, which permit editing in reality …

Textbook: Maurice Blanchot, Death Sentence , trans. Lydia Davis. Barrytown, NY: Station Hill Press, 1978.
Maurice Blanchot, The Space of Literature , trans. Ann Smock. University of Nebraska Press, 1982.
William S. Burroughs, The Western Lands . New York: Penguin, 1987.

 

CD 420 PHILOSPHIES OF THE VISUAL

This course is organized as a series of eclectic and specialized philosophical/theoretical readings on the notion of the image, diverse image-making practices and image types, and the broader problems concerning visuality. It aims to provide senior students with skills and tools of theoretical thinking and research in their own practice.

Textbook: Maurice Blanchot, The Space of Literature (University of Nebraska Press, 1982)
The Merleau-Ponty Reader, (eds.) T. Toadvine & L. Lawlor (Northwestern University Press, 2007)
Jacques Lacan, The Four Fundamental Concepts of Pyschoanalysis (Norton, 1981)