Instructor FATMA AYFER ŞİMŞEK
Education
Master's Degree
BOGAZICI University
MBA
Bachelor's Degree
BOGAZICI University
Business Administration
Research Areas
- Marketing
- Strategıc Planning
- Tüketici davranışları
Work Experience
2016 /
Continuing
KHAS
Öğretim Görevlisi
2004 /
2015
Kalitatif Araştırmalar Bölüm Başkanı
Barem Research
1992 /
2001
Pazarlama Direktörü
Management Centre Türkiye
1987 /
1991
Müşteri İlişkileri Direktörlüğü
RPM Radar CDP Europe Reklam Ajansı
1981 /
1987
Stratejik Planlama ve Medya Planlama
McCann Istanbul
Courses Offered
| Course Name | Course Code | Period |
|---|---|---|
| Strategic Research for Advertising | ADV204 | 2023/24 Summer |
| Senior Project II | COMM402 | 2023/24 Spring |
| Consumer Insights | ADV202 | 2023/24 Spring |
| Strategic Research for Advertising | ADV204 | 2023/24 Spring |
| Advertising Strategy | ADV303 | 2023/24 Fall |
| Advertising Analysis | ADV307 | 2023/24 Fall |
| Branding | ADV402 | 2023/24 Fall |
| Senior Project I | COMM401 | 2023/24 Fall |
| Senior Project I | COMM401 | 2024/25 Fall |
| Advertising Strategy | ADV303 | 2024/25 Fall |